CASE STUDY

Southern Urogynecology Wellness & Aesthetics

SERVICES

Branding Refresh 

Style Sheet & Collateral

Website/UX Design & Development

Email Marketing Launch Campaign

Paid & Organic Social Media Marketing

Targeted Ad Campaign - Geofencing


Problems & Objectives

  • Overall brand was looking dated compared to competitors in the space
  • Required slight name update with the addition of Wellness & Aesthetics to reflect expanded service offering
  • “Book a Consultation” inquiries were stagnant 
  • Website technical issues and inconsistent maintenance
  • Subpar user experience, difficulty navigating
  • Few pages, products, or services were ranking locally in search
  • Inconsistent design, no established color palette, font styles, or graphic styles.



Logo Revision

BEFORE

  • Script font tough to read small and not very professional looking
  • Fonts & colors inconsistent across branding touchpoints
  • Name update

AFTER

  • Mark & typography refined to be more legible at a smaller scale, consistent throughout branding
  • Wellness & Aesthetics added to name
  • Colors made cohesive



Website

BEFORE

  • Dated & inconsistent design
  • Subpar mobile experience
  • Technical & performance issues
  • Site content difficult to navigate
  • Redundant content

AFTER

  • Created a modern user interface and website design

 

  • Built a directory onto the website to allow global professionals to add their own listings.


  • Built a membership feature to charge for directory listings


  • ECommerce store to sell branded materials.
Visit AirwayCircle.com →

Collateral & Materials

  • T-Shirt designs
  • Brochure designs

Style Guide

Simple one page reference sheet to establishing fonts, color palette, and logo applications for digital and printed applications.

Results

9 MONTHS AFTER LAUNCH

  • 26% Increase in inquiries to book a consultation - averaging 55+ leads each month.
  • More positive reviews on Google business page & Facebook: 3.4 > 4.8 average rating.
  • Ranking for more single services on Google.

We'd love to work with you.

Get Started

Fill out a brief questionnaire and we'll get back with you by the next business day.

MORE PROJECTS