Southern Urogynecology
CASE STUDY
Southern Urogynecology Wellness & Aesthetics
SERVICES
Branding Refresh
Style Sheet & Collateral
Website/UX Design & Development
Email Marketing Launch Campaign
Paid & Organic Social Media Marketing
Targeted Ad Campaign - Geofencing
Problems & Objectives
- Overall brand was looking dated compared to competitors in the space
- Required slight name update with the addition of Wellness & Aesthetics to reflect expanded service offering
- “Book a Consultation” inquiries were stagnant
- Website technical issues and inconsistent maintenance
- Subpar user experience, difficulty navigating
- Few pages, products, or services were ranking locally in search
- Inconsistent design, no established color palette, font styles, or graphic styles.
Logo Revision
BEFORE
- Script font tough to read small and not very professional looking
- Fonts & colors inconsistent across branding touchpoints
- Name update
AFTER
- Mark & typography refined to be more legible at a smaller scale, consistent throughout branding
- Wellness & Aesthetics added to name
- Colors made cohesive
Website
BEFORE
- Dated & inconsistent design
- Subpar mobile experience
- Technical & performance issues
- Site content difficult to navigate
- Redundant content
AFTER
- Created a modern user interface and website design
- Built a directory onto the website to allow global professionals to add their own listings.
- Built a membership feature to charge for directory listings
- ECommerce store to sell branded materials.
Collateral & Materials
- T-Shirt designs
- Brochure designs
Style Guide
Simple one page reference sheet to establishing fonts, color palette, and logo applications for digital and printed applications.
Results
9 MONTHS AFTER LAUNCH
- 26% Increase in inquiries to book a consultation - averaging 55+ leads each month.
- More positive reviews on Google business page & Facebook: 3.4 > 4.8 average rating.
- Ranking for more single services on Google.
We'd love to work with you.
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