CASE STUDY
Airway Circle
SERVICES
Branding Refresh
Style Sheet & Collateral
Website + Directory Listings + eCommerce
Objectives
- Update content and overall design
- Develop a new directory
- Allow users to add their listings
- Membership portal with Courses
- Add an eCommerce store
Logo Revision
BEFORE
- Dated looking text treatment, too “techy” looking
- Stacked version doesn’t work well horizontally
AFTER
- Mark & typography refined to be more legible at a smaller scale
- Mark made more symmetrcial
Website
BEFORE
- Design not cohesive
- Content wasn’t relevant to audience
- Subpar mobile experience
- Slow performance
AFTER
- Created a modern user interface and website design
- Built a directory onto the website to allow global professionals to add their own listings.
- Built a membership feature to charge for directory listings
- ECommerce store to sell branded materials.
Collateral & Materials
- T-Shirt designs
- Brochure designs
Style Guide
Simple one page reference sheet to establishing fonts, color palette, and logo applications for digital and printed applications.
Results
6 MONTHS AFTER LAUNCH
- 200+ members in the first 6 months
- Globally & industry recognized directory
- Steadily building awareness of the airway health profession
We'd love to work with you.
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