CLIENT
FunctionFocus Academy
SERVICES
Branding + Naming Strategy
Style Sheet & Collateral
Website + Courses
Objectives
- Create a consistent and cohesive brand brand
- Create a new name and logo for expanded business
- Needed to create courses online
- Needed better content structure & messaging throughout site to better explain the offering
- Move manual registration process to fully digital
- Drive traffic to new site through social
Logo Revision
BEFORE
- Old logo & name
- No established fonts, colors, or graphic styles
AFTER
- New name & logo
- Kept old name for course only, modified colors to fit reflect new branding.
- They will now include additional future courses under the brand FunctionFocus Academy
- "Make The Connection" is now the name for this specific course, and it is under the umbrella brand of FunctionFocus Academy.
Website
BEFORE
- Design not cohesive
- Content wasn’t relevant to audience
- Subpar mobile experience
- Slow performance
AFTER
- Modern web design with much improved user experience
- Built a complete online registration solution with signatures and auto PDF records for both client and registrant.
- Content revised and optimized with keywords for improved SEO performance and relevance
Course Platform
- Integrated and customized/branded Ruzuku University platform.
Style Guide
Simple one page reference sheet to establishing fonts, color palette, and logo applications for digital and printed applications.
Results
2 MONTHS AFTER LAUNCH
- Course registrations up 12% from 2021 so far in one month after launch.
- Client is saving tons of time by no longer manually filling out forms and chasing down registrants for paperwork.
- The business can now expand to numerous course offerings and other services through their new brand and platform.
We'd love to work with you.
Get Started
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